As a repeat buyer, I was hesitant due to earlier inconsistencies with this brand's texture. However, this specific soft blue pack delivered exactly what I expected: reliable draw and consistent flavour from the first to the last cigarette. No more disappointing variations.

The Blue Soft is smooth with a decent draw. Tobacco quality feels consistent across the stick, no harshness noted. For an eight-mg blend at this price point, it offers solid value compared to premium alternatives.

First time buying this blue pack of Double Happiness. The soft box feels premium and the red rose design is striking. Initial draw was smooth with a mild throat hit, though I'm still comparing it to my usual brands.