First, the brand background and history

Creation time: Hongmei cigarettes were created in 1972, is one of the main brands of Hongta Group, has a long history and deep cultural heritage.

Development history: Red Plum cigarettes in the 70's experienced a difficult period of growth, the 80's rapid development of the period of splendor, the 90's growth and development of the period of splendor, has been with excellent quality, affordable prices to win the hearts of many consumers. 2000, Red Plum achieved production and sales of 1.055 million cases, becoming the 20th century the only domestic tobacco industry's annual production and sales of more than one million cases of brand. 2004, the “Red Plum” is one of the main brands of Hongta Group. In 2004, “Red Plum” once again became the No.1 cigarette brand in China in terms of sales volume.

Product characteristics and series

Main raw materials: Red Plum cigarettes are made of natural mellowed Yunnan Yuxi high-quality tobacco as the main raw material, supplemented by other types of tobacco carefully designed, formulated and crafted. The product's sugar-alkali ratio, nitrogen-alkali ratio, tar amount and smoke-nicotine ratio and other chemical indicators are harmonized, in line with the national safety standards for medium and low tar cigarettes, which pays more attention to the health of consumers.

Series types: Red Plum cigarettes have several series, including Hard Blue Spring, Soft Shun, Soft White, Soft Yellow, Hard Spring, Hard Blue Spring, Hard Shun, and so on, in order to satisfy the needs of different consumers. Among them, Soft Yellow Red Plum is a classic style with affordable price and soft taste; Hard Spring Red Plum has a strong taste and is suitable for smokers who like heavy flavors; Hard Blue Spring and Hard Shun are new products with fresh or mellow taste, suitable for young people and smokers pursuing premium cigarettes.

Third, the brand evaluation

Consumer reputation: Red Plum cigarettes are loved by smokers for their stable quality, affordable price and variety of flavor options. Many consumers speak highly of the taste and aroma of Red Plum cigarettes and consider it a cost-effective cigarette.

Brand awareness: As one of the well-known domestic cigarette brands, Red Plum has high brand awareness and a loyal user base. Its classic red and yellow-toned packaging and the red plum pattern that blossoms in the cold are also deeply popular.