First time trying these ESSE BLUEs, and the draw is really easy on the throat. The blue packaging looks clean, and the taste is light without being too harsh. Nice filter length for a casual smoke.

Ordered these expecting that smoother hit I got a few years back. The packaging looks identical, but the draw feels noticeably tighter and the flavour is duller than before. Honestly inconsistent with my earlier memories of this brand. A bit disappointing for a repeat order.

These blue Korean sticks hit the spot for low-tar smokers. The filter feels sturdy at 30mm and the flavour is crisp without being harsh. Price per pack is fair compared to other imported blends on the shelf.