Yunyan is low-key and pragmatic, and is not known for its large scale. It focuses on breakthroughs in technology and craftsmanship, carefully carves out formulas, carefully creates packaging design, and strictly controls quality. It takes the lead in high taste, high anti-counterfeiting, and high-tech technology. The "three highs" brand concept and promotes Yunyan's classic, fashionable, and differentiated series of brand images with "Yunyan" characteristics extend the life cycle, so that each "Yunyan" contains the elegant heritage of "Yunyan" and the piety of the manufacturer. The launch of each new product brings surprises to consumers, promotes the development and growth of "Yunyan", and makes "Yunyan" one of the best representative cigarette brands in China. "Yunyan" has the following three characteristics: First, the formula of "Yunyan" is very unique. It is committed to turning the consumer's oral and nasal feelings about cigarettes into a beautiful experience, a harmonious beauty derived from the original fragrance of tobacco. From the "Pure Fragrance Cloud" for the general public to the "Impression Cloud", which is known as the model of Yunnan tobacco revival, they all have a unique and uncloneable aroma. The unique craftsmanship and unique aroma have made "Yunyan" popular with consumers since the day it was born. Second, "Yunyan" has a strong ability to innovate. In the process of many years of development, "Yunyan" people have continuously carried out institutional innovation, management innovation, marketing innovation, scientific and technological innovation..., and continuously accelerated the breakthrough research in key areas of Chinese cigarette characteristic technology from the aspects of formulation technology, biotechnology, environmental protection technology, etc., and successfully completed the development of many new products by applying independent scientific research results. Independent innovation has become the fundamental driving force for promoting the sustainable development of "Yunyan". The never-ending road of innovation has enabled "Yunyan" to move to a higher level and a higher level, achieving a peak leap. Third, the original design level of "Yunyan" is very high. Whether it is the "Ziyun" that embodies dignity and mystery, or the "Jixiangyun" that won the gold medal in the selection of China's top ten cigarette labels, all of them have established the unique brand image of "Yunyan" with their unique brand temperament, accumulated brand assets for "Yunyan", and are difficult to clone and imitate, thus achieving the current status of "Yunyan". Over the past half century, the "Yunyan" family has been prosperous. The popular "Yunyan" product series in the market mainly include "Red Cloud", "Purple Cloud", "Ruyi Cloud", "Auspicious Cloud", "Soft Treasure Cloud", "Chunxiang Cloud", "Hard Treasure Cloud", "Hard Impression Cloud" and the newly launched "Soft Gift Impression Cloud". They are all unique and independent, but they all share the style of the "Yunyan" family. Even the design of a cigarette label brings together precious bits of culture and heritage. Their prices are different, and they face different target groups. "Red Cloud" is a new product of the "Yunyan" series that was launched in early 1997. With the international popular red as the keynote, the trademark pattern is simple, combining traditional culture and modern civilization, forming a harmonious dynamic and static, and using advanced laser anti-counterfeiting printing technology, it enjoys a very high reputation throughout the country. The production process is all controlled by PLC microcomputers, the internal quality is pure and thick, the aroma is elegant and rich, the smoke is full, and the aftertaste is continuous and clean. Because of its good quality and low price, it has taken deep roots in the hearts of retail customers and consumers and has become their old friend. "Purple Cloud" takes the rare purple color that symbolizes dignity, elegance and mystery as the main keynote, and is unique. From cultural taste to technological content, it has reached the high level of today's tobacco industry. Its mellow taste is highly praised by consumers, and it vividly demonstrates the unique technology and characteristics of Chinese flue-cured tobacco. Therefore, it became a hit after it was launched on the market and has always had a strong influence among consumers and dealers. The outer packaging of "Ruyiyun" adopts a nostalgic retro design style, with a red copper color that symbolizes simplicity and solemnity as the base, and the color transitions from dark to light, implying the long history of "Yunyan" culture; the "Yun" character on the trademark is mainly a variety of calligraphy fonts from Mao Zedong, Wang Xizhi and other masters. The fourteen different "Yun" characters are very poetic, and the packaging is unique and ingenious. It uses modern processing technology and selects high-quality tobacco leaves from home and abroad. The smoke is delicate, the aftertaste is sweet, and the aftertaste is long. The use of multiple anti-counterfeiting technologies and environmentally friendly materials makes smoking not only a simple sensory enjoyment, but also an advocacy of natural and original ecological life pursuit. After listing, it became the fastest growing brand in the history of new product launches in the Chinese cigarette industry. The packaging design of "Auspicious Cloud" is timeless and gentle. It uses seven calligraphy fonts of ancient great calligraphers such as Wang Xizhi as the main pattern to convey the charm of Chinese calligraphy; the "Yunyan" and "Yunyan" fonts are processed by fine embossing and silver hot stamping technology, full of three-dimensional sense; the seal-style "Auspicious" word is a stroke of genius, highlighting the trademark blessing-"Auspicious Ruyi". The whole cigarette label is soft red, shiny and full of cultural charm. Its exquisite packaging design won the gold award in the selection of China's top ten cigarette labels. The product has a pure and full taste, elegant and mellow aroma, full and coordinated. After it was launched on the market, it also became the fastest growing brand in the history of new product launches in the Chinese cigarette industry. Yunyan's "Soft Treasure Cloud" is made of high-quality tobacco leaves and natural spices from home and abroad, and is refined using modern cigarette technology. The natural aroma of tobacco is prominent, the taste is delicate, elegant, mellow and comfortable. The packaging uses the cinnabar red color that symbolizes the royal family, supplemented by the enlarged "Yunyan" calligraphy font as the background, which is rich, elegant and uniquely Chinese. Therefore, it has been deeply loved by dealers and consumers for several years since it was launched. "Chunxiangyun" is a popular fashion consumer brand with a strong Chinese style. The products are strictly in accordance with the new "cigarette national standard" and ISO9002 international quality standards. On the basis of fully inheriting the traditional old famous brands, bold innovations have been made, focusing on improving the internal quality, with a light and elegant taste, natural mellowness, and a pure aftertaste. It focuses on embodying the purpose of "'Chenxiang' Yunyan, the magic is inside", which is suitable for modern people's pursuit of elegant life. The packaging uses pearl white with gold seal carving and embossed gold-plated Ruyi patterns, which are coordinated, beautiful, generous, and elegant, with soft and elegant tones, fully reflecting the perfect combination of tradition and innovation. The packaging of "Hard Treasure Cloud" inherits the Chinese element style. On the dignified and noble deep purple-red background, there are iron paintings and golden hooks engraved one after another, just like unfolding a historical scroll, integrating fashion and nobility in one hand. The anti-counterfeiting technology uses the first domestic three-dimensional holographic anti-counterfeiting and watermark anti-counterfeiting technology to highlight the sense of responsibility to consumers; the product formula is unique. From the rich and unique plant resources in Yunnan, through modern extraction methods such as extraction and separation, fruit extracts and Chinese herbal medicine extracts rich in various VC are obtained, which integrate spicy, woody and floral fragrances. While enriching the natural tobacco fragrance, it is truly rich and long-lasting after entering the mouth, and the saliva is sweet after being produced; the tobacco is selected piece by piece by hand, the tobacco tendons are removed by hand, and it is naturally mellowed and used in production when the quality is the best; the patented technology is used to add ternary porous stem particles to the tobacco to increase the air penetration space, which has a good auxiliary effect on reducing carbon monoxide, reducing tobacco impurities, and improving the taste. The overall product conforms to the development trend of "high aroma, low tar, and low harm" of Chinese cigarettes, and uses exclusive raw materials, patented technology, and dedicated production lines to ensure outstanding quality. While reducing harmful substances such as tar, it reflects a very good sense of satisfaction, which is rare in high-end cigarettes. It fully reflects the high-level connotation of Hongyun Group's independent core technology of Chinese cigarettes, and its market positioning has seized the price gap of China's high-end cigarettes, so it has performed well after listing. "Hard Impression Cloud" is based on natural products and uses high-tech means and special equipment to process selected flue-cured tobacco, with a tar content of 12mg, ensuring that the tobacco aroma is more delicate and mellow, and the aftertaste is more pure and comfortable, reflecting the perfect smell and taste enjoyment, and achieving the harmonious unity of the natural and simple aroma and taste of tobacco and artificial modification and carving. The product packaging design is grand, noble, simple, thick, unique, full of plateau characteristics of high-quality tobacco leaves, and sets off the elegance of the authentic flue-cured tobacco. The cigarette labels and cigarettes of the product are very special, all in dark coffee color, which is completely different from many brands; the cigarettes use the light brown cigarette paper that is unique in the industry, highlighting the noble quality like cigars; the "impression" pattern that seems to be hidden in the upper left corner of the small box outer packaging reflects the mystery of the Yunnan Plateau and the magic that cigarettes bring to people. This is a finishing touch. "Hard Impression Cloud" was able to stand out in 2004 when super-high-end cigarettes were launched one after another, and its original design contributed greatly. "Soft Gift Impression Cloud" is the pinnacle of "Yunyan" in the 50 years since its establishment. It is a "luxury cigarette" that integrates the 50 years of refinement of the "Yunyan" brand and is carefully designed and carved by authoritative experts with decades of experience in high-end cigarette research and development for 8 years. It integrates 15 patented technologies, adopts China's first dark pattern anti-counterfeiting technology, and embodies the lasting quality of "Yunyan". The raw materials come from the exclusive production of "Impression Manor" covering 100 mu. The tobacco leaves are selected in the workshop, and 1/8 of the essence of each tobacco leaf is carefully selected. The tobacco is stored in oak barrels, and Gongga Snow Mountain water, Yebazi honey and Pu'er tea extract are added. It inherits the low-coke, sweet and elegant smoking style of "Yunyan". "Meticulously carved, just for a noble moment", rare, exquisite, perfect, natural spirituality combined with the essence of technology, "Soft Gift Impression Cloud" is not only a good cigarette, but also a culture that can be tasted.