In 1999, “Changbai Mountain” (hard red) was successfully developed and brought to market, ending the history of Jilin tobacco industry without a dominant brand. At the end of 2001, the hard-box red “Changbai Mountain” was rated as the only brand-name cigarette product in the province by the Jilin Provincial Government. Since then, the Changbai Mountain brand series has developed very well. In 2006, the “Changbai Mountain” cigarette trademark was recognized as a well-known trademark by the State Administration for Industry and Commerce. In 2008, the “Changbai Mountain” brand was listed as one of the country's 20 key backbone brands by the State Tobacco Monopoly Bureau.