The “Golden Leaf” brand cigarettes were put into production in 1951 and have been in development for nearly 60 years. In the 1950s and 1960s, “Golden Leaf” became a famous national brand product and sold well in more than 20 provinces, municipalities and autonomous regions in China. It not only became a representative brand of Chinese national cigarette industry, but also became Henan. An economic card. He has won many national and provincial quality product awards. In 1999, it was awarded one of China's top ten best-selling brands by the National Bureau of Statistics. In 2006, “Golden Leaf” was recognized as “China Famous Brand”.
Brand positioning: Chinese classic mellow flue-cured tobacco.
Brand core value: Huanghe thick load, Jinye Tiancheng.
As the core value of the gold leaf brand, “classic mellow” defines the brand value and product attributes of the gold leaf, which is the innate quality connotation of the gold leaf brand, expressing the quality trust of the gold leaf cigarette consumers for the gold leaf brand. A sense of belonging.
Product selling point
The mellow flavor of the roast: one is roasted and fragrant, the second is roasted, and the three are roasted to make it mellow.
Technical support: research results of the industry key project "Flexible Manufacturing System", precious natural plant extracts, self-synthesis monomer fragrances, and Zheng
The major research results of Zengxiang Baorun, which is cooperated by the State Tobacco Research Institute
"Three net, three roast, three run" technology:
Triple purification: a net net tobacco leaves, mellow; two net clean tobacco, mention the fragrance; three net net smoke, reduce the harm
Three roasting process: one roasting and fragrant, golden; two roasted fragrant, solid fragrance; three roasted into mellow, warm and moist
Three-way throat: a moist film to lock the water, not dry; the second moisturizing, moisturizing, into a moist; San Run nourish water, not dry